When I started my work consulting leaders on how to discover their Driving Purpose© and build an organization around that purpose, purpose was seen as something that might have been also considered a bit “woo-woo”. Today, however, the most enlightened organizations understand the role and importance of purpose. When an organization knows its Driving Purpose© it provides clear direction for the organization, it understands its values and how to make decisions based on those values. The challenge is that the implementation of purpose in an organization requires an understanding of human dynamics that can only be facilitated through emotionally intelligent leadership.
Of course, even though the numbers are growing, there are still far too few organizations who have engaged firms like mine to help them find and implement their purpose. Moreover, while many leaders were busy at business school studying international economic flow, they likely were never taught that the single biggest decision we will make in our position as a leader — bigger than all of the rest — is whom we choose as the leader/ manager of others. When we as leaders (senior or otherwise) name the right people to manage our people everything goes well. People love their jobs, your talent and your customers are engaged, and life is easier for everyone.
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