Normal Corporate Training Is Dead!
Facing today’s growing wave of strong Corporate Identity Crisis in general, many businesses and leadership are struggling under the enormous strain of global supply chain issues while also dealing with what is now known as both the great resignation and quiet quitting – a massive lack of engagement or buy-in.
Each of us personally, organizationally, nationally, and globally faces the challenge of examining the false confines of what we had called normal. Instead, we must look for and actively enact ways to bring different factions of our organizations, families, and nations together.
For the first time since the beginning of the industrial age, the most extraordinary talent available today is walking away from jobs, even careers that expect them to “fit in.” People don’t want to fit in, they want to belong, and belonging means bringing all of who they are to work. Their work is not only a place safe for full self-expression, but just as importantly, it’s also a place of deep meaning.
Dov has a question for you
Getting a clear sense of purpose
Companies committed to thriving in this ever-evolving environment can no longer get by without a clear sense of purpose. However, manufacturing a purpose because it’s trendy will fail fast. For your purpose to stick, it must come from the Emotional Source Code of your company’s soul, and it must directly connect to the Emotional Source Code of everyone on board. An out-of-alignment manufactured purpose will instantly cause your people (employees and customers) to distrust you and the organization!
This means we must have absolute accountability to not just a why but the why of the why. This is the crux of what it means to find your purpose in the Emotional Source Code. In other words, this is not simply a company purpose we display in our media and paperwork. No, this is a purpose we, each employee, know specifically and personally why it matters to us. Each team member, from the bottom to the top, is sincerely and emotionally invested in the purpose.
CIA Trainer and Co-Host of The Behavior Panel.
Senior Partner, Danialson Group Wealth Management.
International Best Selling Author and Serial Entrepreneur.
Author 80/20 Sales & Marketing and Evolution 2.0 .
CIA Trainer and Co-Host of The Behavior Panel.
Senior Partner, Danialson Group Wealth Management.
International Best Selling Author and Serial Entrepreneur.
Author 80/20 Sales & Marketing and Evolution 2.0.
Finding a way for people to belong
The internet, the digital revolution, global economies, the shifting faces of power, and a pandemic have left many companies and, for that matter, countries, in an identity crisis. In both an individual and collective sense, the collective trauma of the pandemic has awakened our curiosity, and we are asking ourselves – who are we?
The fascinating dichotomy is that in our quest to try and “fit-in,” we have become isolated from each other. When we give people who don’t look like, sound like, or think as we do a place to belong, the world becomes a kinder, more compassionate, collaborative and innovative place where we can do well by doing good.
However, when people feel like they “belong” they can bring all of who they are to an organization. Are you still trying to make your talent “fit in” or do you know and practice the strategies needed to emotionally bond with you out of a deep sense of belonging?
Covid has accelerated what has long been predicted about how we will do business. Yes, today’s talent and customers have new expectations for speed, access, immediacy, and convenience.
But, the pandemic showed us all that we have a deep-seated need to Belong. Those that make the shifts needed to create an internal and external tribe rooted in the emotional connection of a purpose that is sincerely curious, courageous, and compassionate will bond their people to them.
Such organizations will have a distinct advantage over those that stumble and delay while clinging to some old version of normal.