Vulnerability: The Key to Unlocking Fierce Loyalty

Even the Man of Steel needed to be human sometimes

Even the “Man of Steel” needed to be human sometimes


In the pursuit of being a leader we’ve been told; vulnerability is weakness and will make people leave us. But what if that’s not only dead Wrong, but also a Big Fat Lie?

Sharing ourselves authentically and vulnerably can feel as if we are risking it all.  That being said it’s important for us to realize that we live in a time were organizations are struggling to keep their best people and real authenticity maybe the key to creating genuine loyalty.

Taking that a step further and rather surprisingly; vulnerability may indeed be the very best strategy there is for generating fierce loyalty, not just with our employees but also our suppliers and our customers too.

The fear of being truly authentic and vulnerable (a Full Monty Leader) is nothing more than a conditioned reaction.  And as a result of that conditioning we can go into the knee jerk behavior of very quickly and directly pulling back from a relationship, or more subtly constantly canceling the meetings,  or just avoiding someone all together. This not only distances “us” from “them, but more importantly from the perspective of generating fierce loyalty, “them”from “us”.

We tell ourselves (because we are conditioned to do so) that discussing “it” or just having “it” come out would be “embracing”.

Although I understand this, let me be clear and give it to you straight, what’s really being said here is; “this will mess with my image of myself and I am too insecure to show that there is far more to me than the one dimensional image I project.” 

Truth be told, you, me, we all have many facets to our personality, some we like and push to the front. Some we don’t like and push to the back. However, whether that facets of who you are is front and center and closeted it is what makes you human.  And ultimately it’s what will determine the loyalty you can generate. Because it’s through becoming more authentic and vulnerable (Full Monty) that we can connect most deeply.

Let’s face it; being a superman/woman was even a very lonely place even for the man of steel.

So maybe it’s time to Let It All hang Out!

If you want your people to trust you and be loyal to you, your cause and your organization then let them connect with you from a place of being ‘human’.

I trust that you found this article valuable, if so feel free to send this to your friends. I eagerly anticipate your feedback and comments. Please “like,” “share”, and comment below!

Stay curious my fiend, stay curious…

With gratitude,

Dõv Baron Speaks internationally on leadership in the new economy. He is the Leading expert on Authentic Leadership and is the world’s Only Corporate Cultural Strategist.

He is also a bestselling author, and Executive producer and host of The wildly popular internationally broadcast Full Monty Leadership Show featuring those at the cutting edge of leadership.

As an Elite Mind Strategist he specializes in the Psychology of High Performance Leadership and can move you and your organization from where you are to where you want to be at hyper speed.

To bring Dov in to speak to your group or organization please contact Baron Mastery at +1 778 397 7717

P.S. Have you heard The Full Monty Leadership Show yet? The Very Best in Personal and Professional Leadership. Dov is the Host and Executive producer every Thursday Morning from 10:00 AM (PST) 1:00PM (EST) Details are at:

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